How do consumers perceive old brands? Measurement and consequences of brand oldness associations
Richard HUAMAN RAMIREZ | Professor (Associate) | Ecole de Management Strasbourg, Strasbourg | EM Strasbourg | Department of Marketing
Richard HUAMAN RAMIREZ | Professor (Associate) | Ecole de Management Strasbourg, Strasbourg | EM Strasbourg | Department of Marketing
Cluster: MAESTRO | EM Strasbourg Business School
Richard HUAMAN RAMIREZ, Ph.D. - Assistant Professor of Marketing - EM Strasbourg Business School | LinkedIn
How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism - Huaman‐Ramirez - 2022 - Psychology & Marketing - Wiley Online Library
Richard HUAMAN RAMIREZ | Professor (Associate) | Ecole de Management Strasbourg, Strasbourg | EM Strasbourg | Department of Marketing
Richard HUAMAN RAMIREZ, Ph.D. - Assistant Professor of Marketing - EM Strasbourg Business School | LinkedIn
Richard Jaime Huamán Rmaírez
How do consumers perceive old brands? Measurement and consequences of brand oldness associations
R. Huaman Ramirez, publication dans Journal of Business Research | EM Strasbourg Business School
PDF) Contemporary Art Consumer Experience : Using Video-Elicitation to Understand the Feeling of Strangeness, Association for Consumer Research Conference – Working paper session, October 27-30, Berlin | Juan David Pinzon - Academia.edu
Richard HUAMAN RAMIREZ, Ph.D. - Assistant Professor of Marketing - EM Strasbourg Business School | LinkedIn
PDF) L'expérience de consommation culturelle dans un musée d'art contemporain à partir du sentiment d'étrangeté : un cadre théorique. Presented at the 15th International Marketing Trends Conference, Venice, January 21- 23, 2016
Full article: Emerging adults' luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China
Richard Huaman-Ramirez (@Richurlex) / Twitter
Richard Huaman-Ramirez (@Richurlex) / Twitter
Richard HUAMAN RAMIREZ | Professor (Associate) | Ecole de Management Strasbourg, Strasbourg | EM Strasbourg | Department of Marketing
Welcome to our new PhD students | EM Strasbourg Business School
The impacts of assortment size and assortment type on perceived assortment variety: purely vs. mixed alignability
Richard HUAMAN RAMIREZ | Professor (Associate) | Ecole de Management Strasbourg, Strasbourg | EM Strasbourg | Department of Marketing
Richard HUAMAN RAMIREZ | Professor (Associate) | Ecole de Management Strasbourg, Strasbourg | EM Strasbourg | Department of Marketing
Contemporary Art Consumer Experience: Using Video-Elicitation to Understand the Feeling of Strangeness
200+ "Huaman Ramirez" profiles | LinkedIn
Richard HUAMAN RAMIREZ | Professor (Associate) | Ecole de Management Strasbourg, Strasbourg | EM Strasbourg | Department of Marketing
